Connecting people with purpose to unlock business potential

A different kind of leadership advisory, we bring a purpose-driven approach to talent strategy, executive and professional search, and human capital management to transform teams, cultures, and businesses. 

Identify opportunities. Attract talent. Retain and inspire teams. What’s your purpose?

Our Approach

Motivated by purpose. 

The days of “business as usual” are over, as the playbook for success is being rewritten every day. To realize their full potential, organizations must now think differently about how to meet the needs of a changing marketplace and workforce. Lacey Lake Leadership was purpose-built for this new era. Motivated by purpose, we identify possibilities to create better outcomes for people and deliver value for businesses.

WHY LACEY LAKE leadership?

We go deep to understand the “why” – your unique organizational needs, business drivers and value creation goals.

We are agile and built to move at the speed of your business – and the market.

We are flexible and customize solutions to meet client needs - and milestone-driven outcomes.

We are motivated by a desire to have a meaningful impact – on people and your business.


We connect people with purpose to unlock business potential by identifying possibilities, attracting talent, and retaining and inspiring teams. Our offerings are purpose-built and provide flexibility to design and deliver solutions tailored to specific client needs and business goals.

Talent Strategy

Human Capital Diagnostic

Executive Talent Market Mapping

Leadership Team Advisory

Organizational Design and Role Definition

Human Capital CONSULTING

Organization Design and Role Refinement

Employee Engagement, Retention and Recruiting

Employee Communications and Change Management

Total Rewards

Employee Training & Development and Performance Management

Executive + Professional Search

Recruiting Consultation and Role Definition Support

Fixed Fee, Milestone-Based Executive Recruiting

Contained Mid-level Search

Board Advisor Executive Search


We have a deep understanding of the industries we serve – we speak the language, know what motivates people, and understand the key business drivers.











Success Stories

Client success drives us. It’s our reason to be. It’s our purpose.

Lacey Lake is a true partner — they take the time to dig in and truly understand the business and clarify needs. The team quickly mapped the market to identify a pool of high-quality candidates, as well as engage and nurture passive ‘dream hire’ candidates. Their work resulted in the placement of a C-level executive that exceeds expectations.

Valerie Osinski

CEO, Revelant Technologies

Lacey Lake Leadership partnered with us to define the right role for our needs and then quickly delivered a high-quality pool of executive candidates for our consideration. Their expertise and flexibility helped us make informed talent strategy decisions throughout the search process. They tailored their approach to meet the needs of our organization – and the quality of their work was outstanding.

Robert Murray

Chief Executive Officer, 3Q Digital

Lacey Lake is unique in their level of transparency, preparedness and organization, and consistency in communications. As a candidate, I felt well-informed and well-positioned to present my best self to the hiring organization throughout the process.

Gina Gauthier

Chief of Staff, Erie Street

Lacey Lake looks beyond getting roles filled and people in seats – they are a true business partner. Maddie and the team dig in to understand the “why” of the business need, then define a role and map the market to identify possibilities and unlock potential for people and businesses alike.

Tari Haro

Managing Director, Chief Growth Officer, Erie Street

Our Values

Guided by purpose-driven leadership.

We believe that a purpose-driven approach to human capital management creates better outcomes for people and businesses alike. We are committed to leading the way, together with our client partners, in today’s new era of business – guided by the values of purpose-driven leadership:


Diversity and Inclusion drive long-term success.

Authenticity, integrity, and transparency are everything.

Innovation requires accepting failures as well as success.

Empathy and open, honest conversations lead to growth for all.

Purpose motivates people and creates business momentum.


Looking for an opportunity to lead with purpose? We help businesses unlock their potential and create impactful change. 


Female-founded and led, Lacey Lake was created to help businesses unlock potential through leadership. With decades of experience – from the “big search firms” to the Fortune 100 – our purpose is to transform your business (and disrupt our industry).

Madeline Hall

Managing Partner, Founder

As founder and Managing Partner, Madeline serves clients through talent mapping, human capital management strategy, and executive search. In addition, she leads the design and delivery of Lacey Lake Leadership’s client strategy and offerings, as well as all operations of the business.

As a strategic talent partner and former management consultant, Madeline approaches her relationships with kindness, empathy, and authenticity. She has spent her career advising leadership teams on executive talent decisions, bringing over 10 years of human capital management experience – spanning top-tier executive recruiting and leadership assessment (Spencer Stuart, Korn Ferry), client-side talent recruitment (Allstate Insurance), and agency consulting roles (Huron Consulting Group, Healthscape Advisors).

Maddie received her bachelor’s degree from the University of Wisconsin, Madison. She resides in Barrington, IL where she enjoys spending as much time as possible cheering on Chicago sports teams with her husband and son!

Bill Kushner

Senior Partner

As Senior Partner, Bill serves clients through executive search, talent strategy, and human capital management. He also leads Lacey Lake’s business development strategy while supporting key operations initiatives.

With over 15 years of national agency experience at Addison Group, a private equity-backed staffing and recruitment firm, Bill brings deep expertise serving clients in private equity, professional and financial services, manufacturing and distribution. During his time with Addison Group, he partnered with organizational leaders to identify and deliver talent solutions, in addition to leading teams locally in Chicago as well as nationally.

Bill received his bachelor’s degree from Lake Forest College, where he was a four-year Varsity Letter Winner for Football and President of the Rugby Club. He resides in Western Springs, IL with his wife and two children, where he enjoys cooking, all things sports-related, and being outdoors with his family and friends.

Daina Gjemre

Partner, Human Capital

As Partner, Daina serves clients through human capital management strategy and supports business development initiatives. With 15 years of progressive talent management experience, Daina brings deep expertise in the areas of employee engagement, organizational design, total rewards, performance management, learning and development, and succession planning. Serving in various HR leadership roles, Daina has a track record of driving transformative talent management strategies that connect people and business goals toward company growth and engaged cultures.

​A veteran of FCB Global, Starwood Capital, Burson Cohn & Wolfe, and HBR Consulting, Daina’s industry experience spans advertising, media and PR agencies, real estate, private equity, and management consulting firms, public and private. ​

Daina holds a BA in Journalism from Indiana University Bloomington. She resides in Chicago’s South Loop and enjoys road trips to Michigan, travel, music and time with family and friends.

Veronica Williams


As a Consultant, Veronica serves clients through executive search, talent strategy, and human capital management.

Prior to joining Lacey Lake, Veronica worked as an Executive Recruiter at Creative Financial Staffing, a national staffing and recruiting agency. Veronica began her career in recruiting, working for a private Executive search firm, where she specialized in serving C-Level individuals. Veronica brings expertise serving private equity, professional, manufacturing, and distribution.

Veronica holds an MBA from Roosevelt University. She resides in Arlington Heights, IL. She enjoys cooking, reading and spending time with family and friends.

Domenica French


As an Associate, Domenica supports various business development initiatives across human capital management, executive search, and consulting operations. Domenica provides research and project management to Lacey Lake consulting workstreams and supports organization’s opportunity pipeline.

Prior to joining Lacey Lake, Domenica worked as a Program Manager, responsible for standing up large scale managed service programs within IT and end-user service environments. Domenica began her career in technical recruiting within IT, finance, and engineering spaces. Domenica graduated from Indiana University in Bloomington and currently resides in Chicago. She is an avid Chicago sports-fan, loves reading and travel and spends most of her time with family and friends.

Shawn Nelson


As an Associate, Shawn supports the Lacey Lake team through various human capital related consulting items including employee performance management, learning and development, compensation and total rewards, and employee engagement.

Prior to joining Lacey Lake, Shawn worked as a people analytics consultant specializing in HR related data analysis and benchmarking in the private equity, management consulting, software, and manufacturing industries.

Shawn holds a BA in Finance from Lake Forest College where he also served as captain to the Men’s Hockey program. He is an avid athlete and enjoys playing hockey, golf, tennis, pickleball and biking as well as spending time with friends and family in his free time.


201 S Grove Ave
Suite 500
Barrington IL 60010



Lacey Lake Leadership

Let’s talk purpose.