Connecting people with purpose to unlock business potential

A different kind of leadership advisory, we bring a purpose-driven approach to talent strategy, executive search, and human capital management to transform teams, cultures, and businesses. 

Identify opportunities. Attract talent. Retain and inspire teams. What’s your purpose?

Our Approach

Motivated by purpose. 

The days of “business as usual” are over, as the playbook for success is being rewritten every day. To realize their full potential, organizations must now think differently about how to meet the needs of a changing marketplace and workforce. Lacey Lake Leadership was purpose-built for this new era. Motivated by purpose, we identify possibilities to create better outcomes for people and deliver value for businesses.

WHY LACEY LAKE leadership?

We go deep to understand the “why” – your unique organizational needs, business drivers and value creation goals.

We are agile and built to move at the speed of your business – and the market.

We are flexible and customize solutions to meet client needs - and milestone-driven outcomes.

We are motivated by a desire to have a meaningful impact – on people and your business.


We connect people with purpose to unlock business potential by identifying possibilities, attracting talent, and retaining and inspiring teams. Our offerings are purpose built and provide flexibility to design and deliver solutions tailored to specific client needs and business goals.

Talent Strategy

Recruiting Consultation and Role Definition Support

Leadership Team Advisory

Executive Talent Market Mapping

Board Leadership Advisory

Executive Search

Fixed Fee, Milestone-Based Executive Recruiting

Board Advisor Executive Search

Executive Onboarding, Leadership Transition, and Roadmapping

Succession Development

Human Capital CONSULTING

Executive Coaching (Individual and Team)

Culture Transformation

Organizational Development

Succession Management


We have a deep understanding of the industries we serve – we speak the language, know what motivates people, and understand the key business drivers.











Success Stories

Client success drives us. It’s our reason to be. It’s our purpose.

“Talent is a critical element of any business transformation. Maddie, Bill, and the Lacey Lake team are truly outcome-driven and flexible in their approach. We have had great success working together to get the right people placed in critical roles that will drive our business and partner companies forward.”

Julie Cannata

Chief of Staff, Erie Street

“Maddie and her team understand our business because they ask the right questions, assess our current talent mix, and map out gaps – and opportunities – to create profiles and identify the talent needed to achieve our business goals. That, coupled with her kind personality and flexible approach, has made the experience really great and the partnership uniquely valuable.”

John Bisack

Founder, Performance Improvement Partners

“Lacey Lake looks beyond getting roles filled and people in seats – they are a true business partner. Maddie and the team dig in to understand the “why” of the business need, then define a role and map the market to identify possibilities and unlock potential for people and businesses alike.”

Tari Haro

Managing Director, Chief Marketing Officer, Erie Street

Our Values

Guided by purpose-driven leadership.

We believe that a purpose-driven approach to human capital management creates better outcomes for people and businesses alike. We are committed to leading the way, together with our client partners, in today’s new era of business – guided by the values of purpose-driven leadership:


Diversity and Inclusion drive long-term success.

Authenticity, integrity, and transparency are everything.

Innovation requires accepting failures as well as success.

Empathy and open, honest conversations lead to growth for all.

Purpose motivates people and creates business momentum.


Female-founded and led, Lacey Lake was created to help businesses unlock potential through leadership. With decades of experience – from the “big search firms” to the Fortune 100 – our purpose is to transform your business (and disrupt our industry).  

Madeline Hall

Managing Partner, Founder

As founder and Managing Partner, Madeline serves clients through talent mapping, human capital management strategy, and executive search. In addition, she leads the design and delivery of Lacey Lake Leadership’s client strategy and offerings, as well as all operations of the business.

As a strategic talent partner and former management consultant, Madeline approaches her relationships with kindness, empathy, and authenticity. She has spent her career advising leadership teams on executive talent decisions, bringing over 10 years of human capital management experience – spanning top-tier executive recruiting and leadership assessment (Spencer Stuart, Korn Ferry), client-side talent recruitment (Allstate Insurance), and agency consulting roles (Huron Consulting Group, Healthscape Advisors).

Maddie received her bachelor’s degree from the University of Wisconsin, Madison. She resides in Barrington, IL where she enjoys spending as much time as possible cheering on Chicago sports teams with her husband and son!

Bill Kushner

Senior Partner

As Senior Partner, Bill serves clients through executive search, talent strategy, and human capital management. He also leads Lacey Lake’s business development strategy while supporting key operations initiatives.

With over 15 years of national agency experience at Addison Group, a private equity-backed staffing and recruitment firm, Bill brings deep expertise serving clients in private equity, professional and financial services, manufacturing and distribution. During his time with Addison Group, he partnered with organizational leaders to identify and deliver talent solutions, in addition to leading teams locally in Chicago as well as nationally.

Bill received his bachelor’s degree from Lake Forest College, where he was a four-year Varsity Letter Winner for Football and President of the Rugby Club. He resides in Western Springs, IL with his wife and two children, where he enjoys cooking, all things sports-related, and being outdoors with his family and friends.


316 South Cook Street
Barrington IL 60010



Let’s talk purpose.